Wednesday, September 24, 2008

New reading promotion program announced

The Center for the Book in the Library of Congress and the Read It LOUD! Foundation have formed a partnership to encourage parents and other caregivers to read to their children daily. The goal of the partnership is to inspire 5 million parents and caregivers to read daily to their children by 2014.

“The Read It LOUD! program is a natural partnership for the Center for the Book, which has promoted reading and literacy since its establishment in 1977,” said John Y. Cole, the center’s director. “We sponsor several reading-promotion programs specifically for young people, such as the National Ambassador for Young People’s Literature program, the Letters About Literature project, the River of Words program, and a lifelong literacy initiative.

The Read It LOUD! program will be advertised in shopping malls throughout the United States, through websites, in libraries, and at other locations. Popular children’s characters such as the Cat in the Hat, Curious George, and Clifford the Big Red Dog will also draw attention to the program. Other partners in the program are the Children’s Book Council, First Book, and the Boys & Girls Clubs of America. Reactrix is donating advertising space in shopping malls. Other sponsors are Verizon, Gulfstream, Evergreen, Savannah College of Art and Design, Chips & Cookie and Uncle Wally’s.

For further information about the Center for the Book, visit the Center for the Book website. Learn more about Read It LOUD at the Read It LOUD website.

No comments: